FLOATING ON A CLOUD: A COST-SAVING OPTION FOR FILMMAKERS

| 11/16/2012 | 1 Comments

As technology continues to advance and optimize the post-production process for filmmakers, one innovation that is beginning to rise as a vital tool in the industry is the use of the cloud. An idea that has been a dream for over 50 years, the cloud has just recently become a technological reality and is readily available to just about anyone savvy enough to know about one of many cloud storage start-up companies servicing the film community. For the indie filmmaker, using a cloud service revolutionizes dailies distribution, communication, and and makes for a much more efficient and greener production pipeline.

Jamie Turner, a pioneer in cloud technology, who is quoted in Arif Mohammed’s Computer Weekly article “A History of Cloud Computing”, explains how advances in the development of cloud technology in recent years have helped to make cloud technology universal due to “the maturing of virtualisation technology, the development of universal high-speed bandwidth, and universal software interoperability standards.”

Thanks to the cloud becoming more accessible and practical to use, some companies have taken advantage of this technology and created services for the film industry, specifically applicable to post production, such as the ability to store and distribute files, footage, and production notes all accessible in one, easy access location. In theory, if utilized properly, this could not only reduce the many common issues that impact workflow on a project, including but not limited to the miscommunication tracking of information chains, storage of the most up to date files, coordinating meetings with production staff, etc. This cannot only make the entire production process more streamlined and fluid, but also can help indie filmmakers reach out and work with like-minded individuals all over the country, and possibly the world.

Demonstrating how cloud technology is reshaping production possibilities around the globe, two start up companies — Scenios in the U.S. and Aframe based in the United Kingdom — are examples of just two companies (of many popping up every day) that are pioneering affordable cloud technology to filmmakers for almost everything production related.

Aframe has developed a hub space for filmmakers to store and distribute important videos and films for developing projects. Aframe’s President David Peto, when speaking to Studio Daily, explains why this technology is way overdue, “I really believe that technology has been getting in the way of craft and creativity for some time. During my post facility days, I could see how technology was complicating the lives of our clients at every turn… What we wanted to do with Aframe was to remove that obstacle, to let freelance DPs and producers work with each other from anywhere in the world in a really simple way via the Web. But what we really want to drive home about this product is that we are from the industry, so we fundamentally understand what the real concerns are for the post community in terms of security, speed and resolution.”

Scenios, a cloud-based platform geared specifically for the indie filmmaker, not only connects productions staffs with one another but also gives the producer, filmmakers, and anyone else they assign access to a project and the ability to store and comment on specific cuts so that everyone can communicate transparently in one secure location. When speaking to cloudnewsdaily.com, Scenios CEO Mark Davis reiterated the functionality of the cloud and  how the technology became generally accessible at the perfect time stating, “Many aspects of the production process now require complete flexibility;” and that “cloud-based platform helps productions operate more efficiently in a real-time, location-based environment.”

As you can see, the possibilities of integrating the use of the cloud with film production are endless — it creates a collaborative hub for almost all production needs right at your fingertips in the most efficient and cost effective ways we’ve seen to date, by not having to make DVDs, buy hard drives for dailies, or even not having to make copies of production schedules and scripts.

Photo Source: Wikipedia Commons, de Benutzer

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  1. David, great article! Awesome to meet you in LA last week.

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